CALC

Free Tool — 2 Minutes

Lead Generation
Cost Calculator

Discover your real Cost Per Lead, Customer Acquisition Cost, and pipeline potential — benchmarked to your industry and channels. Get a free personalised report.

Instant Results
Industry Benchmarks
Free Report by Email
1
Business
2
Customer Value
3
Channels
4
Budget
5
Results
Your Business Context

Tell us about your industry and target market so we can apply the right benchmarks.

Please select your industry.
Early Stage / Startups
1 – 50 employees
Scaleup / Mid-Market
51 – 500 employees
Enterprise
501 – 5,000 employees
Large Enterprise
5,001+ employees
Please select at least one company size.
Customer Lifetime Value

How much revenue a customer gives your business over their lifetime directly impacts CPL, CAC, and ROI.

$10,000
per customer
$
$0$500,000+
Channel Selection

Select the channels you want to cost-model. Choose one or combine all three for a blended view.

SEO (Organic Search)
Long-term compounding traffic and inbound leads. Lower CPL at scale but requires 3–6 months of runway. Best for brand authority and sustainable pipeline growth.
Long-term Low CPL at scale Compounding
PPC (Google Ads / Meta Ads)
Immediate traffic and lead volume with precise targeting. Higher CPL but fast results. Ideal for testing offers and scaling proven messages quickly.
Immediate results Scalable High intent
LinkedIn + Email Outreach
Targeted outbound to specific decision-makers. Higher CPL per lead but strongest for enterprise deals, complex B2B sales cycles and high-ticket services.
Targeted B2B focused Enterprise ready
Please select at least one channel.
Monthly Marketing Budget

Enter your total monthly budget to be allocated across your selected channels. We'll model the optimal split.

$5,000
per month
$
$0$100,000+
Your Results

Book a Free Strategy Call  →